Wednesday, February 8, 2017 @ Motor Bar & Restaurant Milwaukee
Welcome / Opening Reception
Motor Bar & Restaurant
400 W Canal St, Milwaukee, WI 53203
Thursday, February 9, 2017 @ Milwaukee Hilton - City Center
New WEDA Members or First Time Conference Attendees
Please join a member of the WEDA’s Board of Directors for a conference overview.
Welcome to the Conference
Pam Christenson will open the conference and welcome
participants to WEDA's first Governors Conference in Milwaukee
Wisconsin Economic Development Corporation
Welcome & Introduction of Governor Scott Walker by President and CEO Mark R . Hogan.
Conference Opening Remarks
Following his February 8th budget address, Governor Scott Walker will provide the opening remarks at the 2017 Governor’s Conference on Economic Development.
2017 Frederick C Pearce Award
Pam Christenson and Governor Walker will present the 2017 Frederick C. Pearce Award.
Creating Strong Local Government Partners
Rebecca Ryan - Next Generation Consulting
Local government plays a critical role in modern economic development . Yet local government is struggling with building the capacity it needs to engage appropriately in the wide range of issues it should be addressing. The Local Government Institute of Wisconsin, in partnership with Next Generation Consulting, has recently studied the Future of Wisconsin Local Government and found that all is not lost! Find out how Wisconsin local governments can transform themselves and build the capacity they need to better engage in economic development as well as the other issues critical to the residents of this state.
Break: Meet the with the 2017 Exhibitors
William Strauss, Federal Reserve Bank of Chicago
William A. Strauss is a senior economist and economic advisor in the economic research department at the Federal Reserve Bank of Chicago, which he joined in 1982. His chief responsibilities include analyzing the current performance of both the Midwest economy and the manufacturing sector for use in monetary policy. He organizes the Bank's Economic Outlook Symposium and Automotive Outlook Symposium. In addition, he conducts industrial and manufacturing roundtables throughout the year.
His research papers include analysis of the manufacturing sector, the automotive sector, the Midwest regional economy, the trade-weighted dollar, business cycles and Federal Reserve payments operations.
Lunch Sponsored By:
on Lobby Level
Welcome to Milwaukee
Mayor Tom Barrett, elected Milwaukee’s 40th Mayor on April 6, 2004, will welcome attendees to Milwaukee.
Creating Communities of Content - The Milwaukee Story
Rocky Marcoux, Commissioner of Dept of City Development, Milwaukee
Mayor Tom Barrett appointed Rocky Marcoux to serve as Commissioner for the Department of City Development in 2004. Under his direction, the department has focused its land and economic development tools to leverage more than 11,000 jobs and strengthen neighborhoods throughout Milwaukee. Marcoux has overseen the successful redevelopment of the Menomonee Valley, the growth of companies like Bucyrus International and Manpower, the addition of a Milwaukee Job Corps Center to the region, rehabilitation of the downtown Amtrak Station, redevelopment of the Park East Corridor, creation of a Neighborhood Business Development Team to support entrepreneurs, and launch of a large-scale project to put the 30th Street Industrial Corridor back in business as a jobs generator. Described as part bull-dog & part evangelist, Marcoux is an advocate for Milwaukee's future and a passionate promoter of the city's assets and opportunities.
Break:Meet the with the 2017 Exhibitors
2:15 - 2:45
Tools to spur Investment in Housing
Private Developer (invited)
Bill Boerigter,Baker Tilly
David Pawlisch, Department of Administration
Housing development is a critical part of driving community development strategies . During this session, participants will learn the perspectives from people that have invested, facilitated and managed housing projects . In addition, a new program will be
introduced to build awareness of a new funding opportunity.
Small Business & Kiva Lending - Models that Support Local Start Ups
Wendy K. Baumann, Wisconsin Women’s Business Initiative Corporation
Pam Christenson, Madison Gas and Electric
KIVA founded in the developing world to provide access to those in poverty through microloans has now advanced it’s technology platform and program in the United States. Milwaukee and Wisconsin was the 11th initiative to come online and since 2015
has funded 109 loans (71 in Milwaukee) through crowdfunding KIVA loans are 0% interest and only for businesses . Lenders are citizens of Wisconsin, the US and the world who provide these 0% interest loans with a minimum of $25. Learn how you can
advance and leverage KIVA locally with small businesses you are working with in your community.
2:50 - 3:20
Public Private Partnerships - Structuring Successful Efforts
Patrick Schloss, City of West Allis
Deshea Agee, Historic King Drive Business Improvement District No. 8
Public Private Partnerships (PPP) are a critical part of community and economic development efforts . Partnerships take many forms depending on the projects being advanced. During this session, several PPP efforts will be discussed and their different
approaches to forming successful outcomes.
Public Markets & Other Steps to Embracing Local Food Movement
Wendy Baumann, WWBIC & Milwaukee Public Market
Ray Forgianni, Kenosha Common Markets
Daniel Kennelly, City of Madison Office of Business Resources
Public Markets are becoming more common and being explored across Wisconsin. The focus of the session will allow attendees to learn the methods used by the communities that have researched this option and the steps that are being taken to
embrace the local food movement.
3:25 - 3:55
Community Engagement Models - Increasing Resident Collaboration
Gary Becker, Local Government Institute of Wisconsin
The ability of communities to engage their diverse audiences is critical to their efforts of collaboration and transparency. Different approaches can be taken, but they typically have some common themes on how to implement. Learn the steps to help your community build trust as its advancing community goals. The session will cover community engagement models and the methods used to gain input and a common direction.
Strategies and Tools for Nurturing Emerging and Mid-Sized Businesses
Mark Lange, UW-Extension Business and Entrepreneurship
Danielle Campeau, Center for Innovation and Business Development - River Falls
Most local development projects come from local businesses that are either expanding due to entering new markets or have existing product lines to advance. Many emerging to mid-sized businesses often for go opportunities due to having limitations to
fully exploring their business options. This session will introduce strategies and tools that local communities can utilize to help advance local businesses.
4:00 - 4:30
Land Banking as a Community Development Strategy
Aaron Olver, University Research Park
Matt Mikolajewski, City of Madison
Where many saw a blighted and contaminated corridor, the City of Madison saw the potential for a bigger and better mix of housing and commercial uses on one of its busiest streets. By utilizing a Land Banking program, the City purchased 10 acres of prime redevelopment properties in an area now referred to as the Capitol East District. Learn how several car dealerships transformed into new buildings, new jobs, new housing and increased tax base in what is now one of the most thriving areas in the City of Madison.
Placemaking & Design Charrettes - Tools for Creating Community Content
Moderator: Nancy Frank, University of Wisconsin - Milwaukee
Dan Adams, Harbor District, Inc.
Molly McLaughlin, Harbor District, Inc.
The ability to have people participate in community activities that designs the look and feel of the community is becoming a critical feature in building communities. Once you have the community attending your event, what tools are available to help create a
common vision. This session will describe what you need (time and materials) to design and implement a successful placemaking charrette. Presenters will describe charrettes in the Milwaukee area that demonstrate the approach and outcomes that you can achieve. Finally, pitfalls and suggestions for ensuring success are described.
WEDA Annual Membership Meeting
All conference attendees are invited to attend, with WEDA members only allowed to vote.
Evening Reception Sponsored By:
Friday, February 10, 2017
Enjoy a hot breakfast with the 2017 Exhibitors!
Foundations & Funders – Role in Advancing Development Projects
Sally Martyniak, Forward Community Investments
Kelly Ryan, Incourage
Jerry Roberts, Bader Philanthropies
As public-private partnerships increase, the engagement of different types of foundations is becoming more common. This panel has invited community and private funders to share their thoughts on how they achieve their mission, while advancing projects with a significant community impact. Hear how they have developed real estate in underserved areas, invested in companies that create jobs, helped develop new institutions and other strategies that infuse capital and resources into the community.
Sports & Entertainment Venues - Components that create Community Content
Peter Feigin, Milwaukee Bucks
Aleksandar Sasha Zeljic, Gensler
Matt Rinka, Rinka Chung Architecture
A new entertainment block, which will span N . Fourth St . between W Highland Ave and W Juneau Ave, is a central element of the master design plan for the new Bucks arena and surrounding development. This space will feature an active space designed for year-round community use featuring a mixture of dining, entertainment and retail. The block will serve as an important connection between the new arena and existing commercial activity along Old World Third Street . The entertainment block was designed by Gensler and Milwaukee-based Rinka Chung Architecture. Learn the business and community development strategies taken during the concept development process.
Break:Meet with the 2017 Exhibitors
Wisconsin’s Promise: Joining Forces to Communicate our State’s Value and Opportunities
Tricia Braun, Wisconsin Economic Development Corporation
Angela Damiani, NEWaukee
Wisconsin’s workforce challenge is well known and requires a multi-faceted approach to address the increasing gap between the state’s available jobs and its talent pool. As a state, we are working hard to better prepare our young people for job demands of the future while also giving them compelling reasons to pursue their dreams here—whatever those dreams may be. We need to increase the awareness of these efforts both to stem the out-flow of talent from the state and to draw skilled workers to Wisconsin, wherever they currently reside. From this presentation, you will see the results of and be invited to join a coordinated effort to execute a shared communication platform for Wisconsin—one that convincingly demonstrates the opportunities offered throughout the state for both personal and career fulfillment.
State Budget Panel Discussion: Key budget issues and challenges facing the Legislature
Moderator: Michael Welsh, WEDA
State Representative Mike Rohrkaste
State Representative Evan Goyke
As the State Legislature prepares to begin deliberations on a new two-year state budget, lawmakers are tasked with addressing numerous challenges facing Wisconsin. Take advantage of this opportunity to learn about the state budget process and hear from two key lawmakers as they discuss their opinions on critical budget issues, including transportation funding, the UW System and workforce development.
Engaging Local Investors While Integrating an "Equity Mindset"
Jeremy Davis, Fix Development
Sal Strehlow, Fund Milwaukee
All communities need local champions to advance efforts in their communities. Some of these champions are local business owners and other partners that make their investments in a multitude of ways. Our speakers have been able to engage local investors using non-traditional approaches that support businesses and redevelop previously vacant spaces, while also incorporating an equity-based and sustainability mindset.
Conference - Closing Comments - 2017 WEDA President: Ed White
Optional 1:30 PM
Harley Davidson Museum Tour - (WEDA has limited number of complimentary passes)