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IEDC: Business Retention and Expansion
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IEDC: Business Retention and Expansion

This interactive course presents the core components of a BRE program and why the concerns of local businesses need to be actively addressed. By building an understanding of business visitation techniques and survey methods, practitioners will be able to clearly gauge their community's business climate. Learn the "red flags" that may indicate a company is looking to move elsewhere, and learn how to structure an effective technical assistance program to respond to business concerns.

10/13/2016 to 10/14/2016
When: October 13-14, 2016
Where: Marriott Madison West
1313 John Q Hammons Dr.
Middleton, WI  53562
Contact: Brian Doudna
608-255-5666


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This interactive course presents the core components of a BRE program and why the concerns of local businesses need to be actively addressed. By building an understanding of business visitation techniques and survey methods, practitioners will be able to clearly gauge their community's business climate. Learn the "red flags" that may indicate a company is looking to move elsewhere, and learn how to structure an effective technical assistance program to respond to business concerns. This course helps participants understand how a BRE program relates to attraction, workforce development, small business finance, technology transfer and many other economic development activities.

Course Highlights:

  • Establishing, maintaining and upgrading a BRE program
  • Creating effective models for business visitations and surveys
  • Customer-Relationship Management (CRM) techniques
  • Marketing a BRE program
  • Establishing an early warning system
  • Cluster and industry-focused BRE programs
  • Tracking and analyzing customer feedback and response
  • Quantitative and qualitative economic development metrics

Accommodations/Training Location

Marriott Madison West
1313 John Q Hammons Dr.
Middleton, WI 53562
Phone: (608) 831-2000

IEDC Room Rate: $149
Cut off Date: September 19, 2015


Registration 
By Sept 1
Sept 2-29
*After Sept 29
WEDA member
$450 $450 $450
Non-member $565 $705 $725
Full-time Student
$105 $125 $145

 


Agenda

October 13

8:30 - 9:00 am

Registration

9:00 - 9:15 am

Speaker introductions and session framework
Speaker introductions and a brief discussion of course objectives, desired outcomes and methodology.

9:15 - 10:30 am

Main Group Exercise - Anytown, Anywhere
This dynamic exercise will provide the underpinning and set the framework for the topics covered over the next two days.

10:30 - 10:45 am

Break

10:45 - 11:30 am

Global factors and trends that impact business retention and expansion policies, programs, strategies and desired outcomes
In this session, attendees will learn about and discuss post recession global realities and how they have fundamentally changed the private sector, economic development and business retention and expansion.

11:30 am - 1:00 pm

Lunch on your own

1:00 - 1:30 pm

Global factors and trends that impact upon business retention and expansion policies, programs, strategies and desired outcomes (continued)

1:30 - 2:30 pm

Workforce development as a driver for business retention and expansion
This session will examine new workforce development realities and how they will shape community building and business retention and expansion programs.

2:30 - 2:45 am

Break

2:45 - 3:30 pm

Old and new stakeholder perspectives on business retention and expansion
In this session, attendees will learn about the changing face of business retention through three unique stakeholder perspectives.

3:30 - 4:00 pm

Business retention and expansion objective, outcomes and benefits

4:00 - 4:30 pm

Business retention elements
Here, attendees will learn about the four mission critical elements of any business retention and expansion program.

October 14

8:30 - 9:30 am

Business retention elements (continued)

9:30 - 10:00 am

One-to-one database marketing and the correlation to business retention and expansion
Key principles from one-to-one database marketing for successful business retention and expansion will be examined and discussed.

10:00 - 10:15 am

Break

10:15 - 11:00 am

One-to-one database marketing and the correlation to business retention and expansion (continued)

11:00 am - Noon

Stratifying and identifying your best customers
All customers are not created equal. This session will help attendees identify and understand who their best customers how to utilize with for successful business retention and expansion.

Noon - 1:00 pm

Lunch on your own

1:00 - 1:15 pm

Implementation scenarios
Attendees will examine business retention and expansion programs in rural, urban, regional, state/provincial markets and discuss their similarities and differences.

1:15 - 1:45 pm

Using business intelligence obtained through business retention and expansion
Connect the dots between business retention and expansion and relevant programs, policies and strategies and learn how to integrate BRE into the larger economic development picture.

1:45 - 2:00 pm

Business retention and expansion for disaster preparedness and recovery
Business retention and expansion for disaster preparedness and recovery.

2:00 - 2:15 pm

Marketing and branding your business retention and expansion program
You’ve put together your BRE program, but to connect with businesses, you first need to educate them. Marketing and branding are an important part any successful business retention and expansion program.

2:15 - 2:45 pm

Using social media for business retention and expansion
The use of social media is pervasive in today’s world. This session will examine its relevance and uses for business retention and expansion.

2:45 - 3:00 pm

Leveraging resources and final takeaways
A fast-paced summary of the course and content.

3:00 - 3:15 pm

Wrap-up and certificates


* Agenda subject to change

**PLEASE NOTE: In order to receive full IEDC certification credit for this course and a certificate indicating course completion, participants must attend the entire course and stay through the final session on the last day. Please make travel plans accordingly.**

Certification

CEcD logo

This course meets the professional development requirements for theCertified Economic Developer (CEcD) exam. CEcDs earn recertification credits for participation.

 

Cancellation / Refunds
Refunds less a $60 cancellation fee will be issued for all cancellations received in writing to email: bdoudna@weda.org at least 10 business days prior to the course - please allow 3-4 weeks. All registrations regardless of payment status are subject to the $60 cancellation fee. No refunds or credit transfers to a future course will be issued for cancellations received within 10 business days of the course. Attendee substitutions for a course may be made at any time prior to the course.

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